What exactly is a "Focus Group"? I've never heard of this? | focusinsite

What exactly is a "Focus Group"? I've never heard of this?

That's a great question, and lots of people aren't familiar with them. Think of it this way- major corporations spend millions of dollars on marketing a new profuct. It makes sense for them to "test market" a new product or service first, and get all the "bugs out" per say.In other words, it is a way to get peoples opinions BEFORE a company decides to invest in a new product or service or not, and find opinions out on their products.